UNC-Chapel Hill is the first, and oldest, public University in the nation. This means UNC carries a storied brand that is synonymous with excellence. Many aren’t aware of the ways UNC impacts the lives of North Carolinians and the variety of pathways students take to get to the University.
Excellence Within Reach is a campaign that combined owned and paid media strategies to reach our audience. The end result was a large campaign that shared stories of Carolina’s students and alumni.
The First. And For All. campaign aligned with a full brand launch that saw an update to the University logo. This coincided with a new video marketing series titled From First to Lasting Impact.
During televised athletic games UNC is allotted air-time during commercial breaks to advertise the university. I served as the internal producer for UNC - working with Myriad Media on a project directed by Spike Hoban and Daniel Cook at The Standard Agency.
