UNC-Chapel Hill is the first, and oldest, public University in the nation. This means UNC carries a storied brand that is synonymous with excellence. Many aren’t aware of the ways UNC impacts the lives of North Carolinians and the variety of pathways students take to get to the University.

Excellence Within Reach is a campaign that combined owned and paid media strategies to reach our audience. The end result was a large campaign that shared stories of Carolina’s students and alumni.